Sweety Law, Ph.D.

Sweety Law

Professor of Marketing & Entrepreneurship

Marketing & Entrepreneurship

E-mail: sweety.law@csueastbay.edu

Phone: 510-885-3308

Faculty Home Page: Visit Faculty Homepage

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Expertise

Innovation diffusion, Leadership, Cross-cultural communication, Organizational culture and change, Communication campaigns and behavior change, Social marketing

Unique life experiences

Student of Professor Everett Rogers who developed the Diffusion of Innovation theoretical principles in book published first in 1962 – worked closely and published with Dr. Rogers and his associate Dr. Arvind Singhal on many public health/entertainment-education campaigns. Multi-cultural exposure/immersive life experiences; Buddhist meditation and yoga practitioner; Co-teaching everyday life skills to immigrant senior citizens

 

Languages spoken besides English

Chinese (Cantonese and Fujian), Hindi, Urdu, Bengali

In The News

  • Marketing professor Sweety Law states that retail sales are plateauing.

    November 14, 2023

  • Professor Sweety Law gives expert opinion on why the Bank of America doesn't advertise their cards as much as other major issuers.

    November 14, 2022